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I believe we are each given a voice not only to speak but to serve lead and build community. I am a communicator and educator committed to helping young professionals grow in confidence and clarity so they can use their voice with intention. Having grown up with limited access to opportunity I understand how easily potential can be constrained when guidance resources and representation are absent. My work is grounded in creating space for growth by offering access mentorship and practical tools so youth can lead with purpose and agency.


With more than 30 years of experience in marketing communications, I have found my most meaningful work in the classroom. Transitioning into academia was a deliberate choice to align professional practice with service.  Through experiential learning real-world strategy and intentional reflection I help the next generation of communicators learn it share it and lead with it—on paper online and in person. 


Academic Focus Areas

Strategic Communication, Public Relations, Social Media, Belonging

Short Bio

Trenay Perry Bynum is an assistant professor of public relations at Belmont University with more than 30 years of experience in nonprofit marketing communications. She advises Belmont’s student-led agency, Tower Creative Communications, and leads youth-focused community initiatives including TEDxYouthJeffersonStreet. Her work centers on strategic communication, experiential learning and helping young people develop confidence, voice and professional readiness. 

Full Bio

Trenay Perry Bynum is an assistant professor in the Department of Public Relations and Social Media Management at Belmont University, where she teaches and advises students in strategic communication, social media and nonprofit public relations. She serves as adviser to Tower Creative Communications, Belmont’s student-run strategic communications agency and as a chartering adviser for the National Pan-Hellenic Council. Her teaching and advising emphasize experiential learning, professional preparation and the development of student voice through applied strategy and reflective practice.


Bynum brings more than 30 years of experience in marketing communications within the nonprofit sector, with professional work spanning health care, mental health, legal services, publishing and the arts. After an extensive career in nonprofit and public-sector communications, she transitioned into academia to align professional practice with teaching, scholarship and community engagement. Her work consistently centers on expanding access to opportunity for youth and emerging professionals.


She is currently pursuing a doctoral degree in strategic media. Her research examines how social media shape personal branding and recruitment outcomes for student-athletes, how public speaking cultivates confidence and civic voice among youth and how experiential learning prepares students for professional practice. Additional research interests include leadership, belonging and digital citizenship, particularly as they relate to crisis and cultural communication frameworks.


Bynum holds a bachelor’s degree in mass communication from Tennessee State University, a historically Black college and university, and a master’s degree in public service management from Cumberland University. Her commitment to HBCUs continues through her service as an advisory board member for HBCU Honors™, an NAACP Image Award-nominated program recognizing institutional excellence across HBCUs nationwide.


She is a mentor with tnAchieves and a member of Alpha Kappa Alpha Sorority Inc., where she serves as co-chair of the Alpha Delta Omega Chapter’s publicity committee. She is also an associate member of Jack and Jill of America Inc., where her involvement included serving as historian for the Nashville Chapter and guiding teens in the creation of an award-winning annual scrapbook. Her past community-engaged work included serving on the board of the Roberta Baines-Wheeler Pulmonary Hypertension Awareness Group and volunteering with the KYB Leadership Academy. 


In addition to her academic and service roles, Bynum is a self-published author of A Pictorial Journey of the Scarritt-Bennett Center: Celebrating Eighty Years of Cultural Diversity and Triumph! The Beautiful Face of Courage. Her community initiatives have included health and wellness programming, literary events supporting Nashville’s Black-owned bookstore Alkebu-Lan Images and women-centered gatherings focused on fellowship and service.


Her work has been recognized with honors including the Journalism Achievement Award from the Society of Professional Journalists and the Spirit of Women Award from the Women’s Hospital at Centennial for her contributions to Figures of Nashville Inc. Bynum began her career as a writer in the Institutional Development Office at Meharry Medical College, later serving as editor of Contempora magazine and contributing to publications including The Tennessee Tribune. Her professional impact has been featured in outlets such as The Tennessean, Nashville Business Journal, Nashville Lifestyles and Lifetime Television Network (digital).

Education

Education

Education

Ph.D., Strategic Media (in progress)


Liberty University

M.S., Public Service Management


Cumberland University

B.S., Speech Communication and Theatre
Tennessee State University

Teaching

Education

Education

Belmont University

Assistant Professor, Department of Public Relations

Courses: PR Principles, PR Writing, Nonprofit PR & Development, Event Planning


Faculty Advisor, Tower Creative Communications, a student-run strategic communications agency,. Mentor students through real-world client work that integrates professional standards, ethical de

Belmont University

Assistant Professor, Department of Public Relations

Courses: PR Principles, PR Writing, Nonprofit PR & Development, Event Planning


Faculty Advisor, Tower Creative Communications, a student-run strategic communications agency,. Mentor students through real-world client work that integrates professional standards, ethical decision-making with assessment-driven instruction and evaluation. 

Service

Education

Scholarship

Academic & Professional Service 

-- Bellcore Committee

-- First Year Seminar Leadership Committee 

-- The Annette Sisson First Year Seminar Award – Reviewer  

-- P PRSA ICON 2025 (Presenter)
 

Community-Engaged Service

-- TEDx YOUTH Jefferson Street

-- The Lydia Society

-- Potentia360

-- KYB Leadership Academy

Scholarship

Scholarship

Scholarship

Curriculum Vitae

Community

Scholarship

Community

Bynum Strategic Media


Figures of Nashville, Inc.

Real Life Branding in Practice

I founded Bynum Strategic Media to help individuals and organizations harness the power of social media and strategic communication to show up with clarity, confidence, and purpose.


As a university professor and communications strategist, I bring a blend of academic insight and real-world experience to every project. Whether I’m guiding a first-time professional on how to craft their digital presence or helping a nonprofit team develop a message strategy, my approach is grounded in intentionality and informed by what works.


Grounded in the belief that strategic communication is “the purposeful use of communication by an organization to fulfill its mission” (Hallahan et al., 2007), I specialize in social media strategy, content development, digital storytelling, and personal brand coaching. I work with clients to shape narratives that are not only effective but also aligned with their values, audiences, and long-term goals.


At the heart of my practice is Real Life Branding—the idea that your brand is more than a message; it’s how you live your purpose out loud. Whether you’re an individual aiming to lead with authenticity or an organization striving to build trust and relevance, I help ensure your communication reflects who you are and what you stand for. When purpose and presence align, you don’t just gain visibility, you create meaningful impact.

Figures of Nashville, Inc. is a community-centered nonprofit initiative founded on the belief that every voice holds the power to lead, heal, and inspire. FONI, Inc., exists to cultivate meaningful expression and purpose-driven leadership among youth and underserved communities.


FONI (established in 2004) offers cost-effective trainings in strategic communication that encompass public speaking and personal branding.  These programs are designed to help youth strengthen their communication skills, act with authenticity and intention, and grow in confidence. 


In many respects, this emphasis on honing authentic communication skills echoes TED’s call for “ideas worth sharing” by equipping participants to articulate their passions and lived experiences, FONI positions them to contribute meaningfully to dialogues that shape our community. 


At the heart of FONI is my Real Life Branding philosophy: the belief that branding is not about performance—it's about living life in purpose. That means aligning what we say with how we live, and using our voice as a tool for civic responsibility and service, not just visibility. Every workshop, talk, or youth gathering is an invitation to step into that alignment where communication becomes a reflection of character, and leadership begins with lived values.


Our Goals for Youth Participants

When you give a speech, you’re not just practicing for class or a one-time event, you’re building real-life skills that can help you in college, careers and everyday life. Here’s how speech goals connect to the skills employers and leaders look for:

  • Learn how to share your message | Communication 
  • Practice talking with confidence | Self-confidence & Public Speaking
  • Explain, inspire, or convince others | Leadership & Persuasion
  • Connect with others / audience | Relationship Building
  • Develop new skills | Adaptability & Lifelong Learning


Our Signature Program

TEDxYouth@JeffersonStreet is organized by Trenay Perry Bynum, under license from TED, and produced by Figures of Nashville, Inc., a company dedicated to developing young communicators and elevating underrepresented voices. 

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